Passionata celebrates the art of being in the moment

Passionata FW19

Spontaneous, young and carefree. Passionata's FW19 campaign is a visual scrapbook of captured moments - Camilla and Marta's hazy last days of summer with autumn on the horizon. With two different looks, two different personalities but both unafraid of expressing themselves, the models Camilla and Marta represent the hedonistic nature of Passionata, appealing to a young, fashion-savvy audience.

This season CL group has considered the nuances of identiy, focusing on a theme of being, and what this means for each of their brands. With references to cinema, literature and popular culture, the narrative nature of Passionata allowed the single setting of Casa Zagaria to become its own character in the story alongside the charismatic personalites of the models. Raw analogue photography gave a sense of tangible immediacy to the imagery, mistakes were celebrated and imperfections allowed to become defining features. The golden hours of Modica cast a light of melancholy rather than nostalgia over the imagery, encouraging life in the here and now.

Capturing a sense of hedonism, letting go and the pleasure of having no plans, FW19 represents the true Passionata spirit of THE ART OF NOW.